Who is Tushar Atre? Tech Millionaire Kidnapped and Murdered

Tushar Atre from Santa Cruz was a tech billionaire who was found dead after he was kidnapped from his California home in October 2019. He was the owner of a web design company, AtreNet. Atre's body was bound in a heavily wooded area about 14 miles north of his home. 

What Happened to Tushar Atre?

Early Tuesday morning, Atre was in his lavish home on Pleasure Point Drive in Santa Cruz. Several people entered the house and took Atre away. They took Atre on his 3000 block of Pleasure Point Drive. Several other people were inside Atre's home at the time. According to the investigating authorities, he was last seen being forced into his girlfriend's white BMW around 3 am. 

The investigating authorities found the Atre's body in a heavily wooded area just before 10 am on 1 October, about 14 miles north of his home. They also found the BMW.

Source: Instagarm@atrenet

Who has the police authorities arrested?

The investigating authorities have yet to identify the culprits. They have been pursuing some leads. He was last seen forced into his white 2008 BMW SUV. The Santa Cruz County Sherrif's Office urged the public to come forward with any information on Atre's kidnapping and death that leads to the culprit's arrest. The authorities believe that the kidnappers entered Atre's house with a robbery intend. 

They wrote, 

" Sadly, the body found yesterday has now been identified as 50-year-old Tushar Atre.

This is still an ongoing investigation, but we have reason to believe the motive was robbery.

UPDATE: We have some unfortunate news, we have found the car associated with this case along with a deceased person. That person has not been identified. Our detectives are still working on this case.

KIDNAPPING: We need the public’s help in locating the victim of a kidnapping.

The victim has been identified as 50-year-old Tushar Atre.

Around 3:00 a.m. this morning Tushar was taken from his home on the 3000 block of Pleasure Point Drive during a crime.

He was last seen getting into his white 2008 BMW SUV license plate 7CUG581.

If you have information on where the victim is or see the car please call 911."

Atre's cause of death has not been publicly revealed yet.

Source: Instagarm@atrenet

Who is Tushar Atre?

Tushar Atre was a tech millionaire. He was the owner of a web design company, AtreNet. The company was founded in 1996. Several technology, software, and marketing companies including Hewlett-Packard, BuzzLogic, Seagate and Tealeaf Technology are the client of AtreNet. Though he was into tech business, he educated himself in Literature. He had a bachelor's degree in Literature received from New York University in 1992.

Atre was also involved in the cannabis business. He was a licensed Cannabis distributor and also the owner of Interstitial Systems, a licensed cannabis manufacturing company. 

He was adventurous and an avid nature lover. He used to play guitars and surf occasionally. 

Source: Instagarm@atrenet

Atre's personality has been praised by several of his colleagues and those who know him personally. However, he had received negative remarks as well. His management style was heavily criticized by some on Glassdoor. They had written, "The CEO Tushar Atre doesn't value anyone but himself. He once likened employees to break pads. You push on them as hard as you can and when you have used them, you replace them". Another wrote, "tyrannical to anyone he thinks is below him. He's as inconsistent and disrespectful as someone in a leadership role can be. If you choose to be involved with AtreNet, better hope you aren't one of Tushar Atre's victims".